Meet in Liguria takes centre stage at BIT Milan.
A strategic project looking to the future of regional MICE & Wedding tourism, built upon an integrated network of expertise and a structured collaboration with institutions.
For over twenty years, the Consortium has represented a benchmark for business tourism in Liguria, building connections between destinations, operators, and national and international markets.
On the occasion of BIT, the new portal www.meetinliguria.com was also presented—a renewed digital showcase designed to facilitate the match between demand and supply, and to enhance the regional offering in a unified manner... continue reading
The President of Meet in Liguria, Ilaria Alzona, stated:
“Meet in Liguria was established to create a system, and today more than ever it represents a model of virtuous collaboration between operators, institutions, and the territory. Our objective is to build value for the region, making Liguria increasingly competitive within the national and international MICE and Wedding markets. With the new website and the 2026 promotional activities, we want to portray an authentic, professional Liguria, ready to welcome high-level events.”
During the event, the Regional Councillor for Tourism, Luca Lombardi, extended institutional greetings, emphasizing the importance of the MICE sector as a strategic lever for deseasonalisation, the growth of average spending, and the competitive development of the territory. 2026 opens with new connections, a structured territorial network, and an international promotional plan shared with Lamialiguria.
