#GenovaatHand:
ITALY AT HAND is the first Italian identity film, the first example of coordinated national video communication ever produced in the world!
The first that allows the entire Italian meeting industry to present itself in unison with a single voice.
It is a journey through the values that characterise our wonderful Country: culture, art, beauty, and the uniquely Italian way of doing things. The film consists of fifteen micro-stories, each of which conveys an intrinsic value of our Italian identity: taste, hospitality, art, fashion, and style.
Fragments that depict a single design, a single project initiated by Convention Bureau Italia: we are ITALY, we are ITALY AT HAND. Convention Bureau Genova, in collaboration with the Municipality of Genoa, participates in the project with the video #GenovaatHand!
